
Development And Resilience
Trade missions still matter
Digital tools may accelerate introductions, but lasting Africa–Caribbean commerce still depends on trust built in person, writes David F. Roberts. Published on: The Africa Briefing IN an era dominated by artificial intelligence, virtual meetings, digital marketplaces and instant global communication, it is reasonable to ask whether trade missions have become obsolete. If businesses can connect through Zoom, negotiate contracts by email and reach prospective buyers through online platforms, why invest the time