In addition to a determination to contribute to the mission of ACSIS, to facilitate economic opportunities to amplify the voice of the diaspora and advance social justice, I have a background in marketing and sustainable business practices. This includes experience spanning various dynamic global businesses and strategic marketing analytics, I have developed expertise in customer relationship management, data-driven marketing strategies, and cross-functional team collaboration.
As the Marketing Communications Manager for the African Caribbean Sustainability and Investment Summit (ACSIS), I have the pleasure of developing and implementing integrated marketing and communications strategies, coordinate with internal teams to ensure seamless communications and marketing timelines, and manage social media content calendars, paid advertising campaigns, and audience engagement strategies to secure maximum visibility. I track performance metrics and produce reporting on engagement, reach, and impact to continuously optimise ACSIS’s marketing effectiveness.