Memphis Ayoade is a globally recognised author, youth advocate, and social entrepreneur committed to empowering young people to define success on their own terms. At 17, he published a self-help book that reached readers across India, Australia, the US, and the UK, offering tools for overcoming adversity. As a director at Reachout2all CIC and advisor at Buildingpathwaysuk CIC, he leads initiatives such as financial literacy workshops and public speaking masterclasses for underserved communities. His consulting work with organisations including the London Violence Reduction Unit and British Transport Police focuses on promoting apprenticeships and equitable career pathways.