Turning passion into business.
After graduating from university and facing the frustration of unemployment, Tola Awolesi turned to a quiet hobby she had loved since childhood—making jewelry.Â
What began as a creative outlet to keep her hands busy while she searched for work gradually became something much deeper. With every bracelet, necklace, and pair of earrings she handcrafted for her friends and family, a spark reignited—one she had nearly forgotten.
Eventually, Tola landed a job. But four years into her career, she found herself deeply unfulfilled. Her days were driven by routine, not purpose. It was during this time that the glowing feedback from those wearing her jewelry reminded her of something important: the joy and freedom she felt when she created.
With courage and careful planning, Tola took the leap. She didn’t quit her job immediately. Instead, she transitioned from full-time to part-time, allowing her the space to build her dream without sacrificing financial stability. Every paycheck funded a new batch of materials, every spare hour was poured into design. Slowly but surely, the Taro Collection was born.
